Introduction

This case explores how UX design can directly support subscription and retention goals in a media product.

Facing increasing cancellations and slowing acquisition, UX worked closely with marketing to address two key moments of the subscription lifecycle: cancellation and account & payment management.
Rather than a UI redesign, this project shows how UX can balance user simplicity, trust and business KPIs — before launch.

👉 Scroll to see how UX decisions were shaped by real business constraints.